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Dr. Hsien-Cheh Chang (張賢哲博士)

 

Experience

 

  • Professor, Department of Traditional Chinese Medicine (TCM), China Medical University.
  • Editor and Compiler of the pictorial reference book: Illustrated Guide to Authentic Medicinal Materials (Dao Di Yao Cai Tu Jian).
  • National Senior Excellent Teacher (2010).
  • Developed the “Computer Analysis Program for TCM Classics and Literature.”
  • Hailed as a National Treasure-level Master of Chinese Medicine by TCM circles in Thailand, the United States, Hong Kong, and Taiwan.

 

Monographs and Research Reports 

 

  1. Chang, H. C. (1974). Zhong Yao Pao Zhi Xue (Processing of Chinese Medicinal Materials). 228 pp.
  2. Chang, H. C. (1976, 1982). Ben Cao Bei Yao Ti Jian (Annotations on Essential Materia Medica). 488/542 pp.
  3. Chang, H. C., & Tsai, K. H. (1984, Revised 2003). Zhong Yao Pao Zhi Xue (Processing of Chinese Medicinal Materials). 723 pp.
  4. Chang, H. C. (1984). Zhong Yao Tu Zhi (Illustrated Materia Medica). 156 pp.
  5. Chang, H. C. (1994). Overview of Rhinoceros Horn and Tiger Bone Problem in Taiwan. Council of Agriculture, Executive Yuan. 35 pp.
  6. Chang, H. C., Tsai, K. H., & Chien, Y. C. (1998). Study on the Identification of the Origin of Tortoise Shell (Guiban) Market Products in Taiwan using DNA PCR and Classical Literature Research.
  7. Chang, H. C. (2005). Guiban Identification Atlas. Council of Agriculture. 213 pp.
  8. Chang, H. C. (2007). Dao Di Yao Cai Tu Jian (Illustrated Guide to Authentic Medicinal Materials). (1st Edition: 2,600 pp.)
  9. Chang, H. C. (Recent 3 years). Dao Di Yao Cai Tu Jian (2nd Revised Edition, 7 volumes; English version with Eric Brand et al., 5 volumes).
  •  
  • (And many other specialized research reports and compilations on TCM classics for conditions like Stroke, Diabetes, Hypertension, and Cosmetology).

 

 

 

Moreen Liao (廖曉倩)

 

Current Roles

 

  • Founder of Heluo Materia Medica Online Encyclopedia (Whats in TCM).
  • Founder of Heluo Pharmacy (Heritage Formulations).
  • Founder of Ausganica, an Organic Certified Skincare Brand.

 

Professional Experience

 

  • Global Vice President at New Directions Australia.
  • Principal/Dean at New Directions Institute of Natural Therapies, Australia.

 

Media Experience

 

  • Director of Public Relations and Corporate Development at New Tang Dynasty Television (NTDTV) Australia.
  • Public Relations Officer and Board Member at the Foreign Media Association, Australia.

 

Expertise

 

Moreen Liao possesses experience in cross-border brand development and operational management for skincare, TCM herbs, and health supplements across Australia, the USA, and Taiwan. She has been responsible for negotiations, planning, and execution of collaborations with the Australian government and media (traditional and digital platforms). Her career spans brand founding, media, and multinational corporate management, allowing her to establish unique thinking and management models, and build industries from the ground up with the strong will and unwavering style of an industrialist.

 

 

 

Dr. Yichieh Shen (沈義傑)

 

Current Roles

 

  • CTO at Ausganica USA LLC.
  • Co-founder and CEO of LINE Mall: ’09 Ninja: Group Buying Secretary’.

 

Education

 

  • Ph.D. Candidate in Information Management, National Chiao Tung University (NCTU).
  • Master’s in Biomedical Engineering, National Chiao Tung University (NCTU).
  • Exchange Student, Computer Engineering, California State University, Monterey Bay.

 

Professional Experience

 

  • Research and Development Engineer at HTC VIVE.
  • Internship at OnCare Service, a Silicon Valley preschool platform company.

 

Entrepreneurial Experience (Co-founder)

 

  • 09 Ninja: Group Buying Secretary (CEO).
  • Zuo Tian Lang – Creating a Non-Toxic, Healthy, and Beautiful Island.
  • Golden Apple Garden Co., Ltd (CEO).
  • WhatsIn APP.

 

Academic Research

 

  • Master’s Thesis: Beauty Product Recommender and Experience Collection System for Asian Consumers.
  • Involved in the Whole Genome Sequencing of Acinetobacter baumannii TYTH-1 (2013).

 

International Program & Awards

 

  • SVTP Silicon Valley Technology Entrepreneurship Training Program.
  • 1st place at StartupWeekend Monterey Bay.
  • International Invention Exhibitions Awards:
    • 2012 London International Invention Fair: Somatosensory Control Robot System (1 Gold).
    • 2012 Geneva International Invention Exhibition: Disabled Brainwave Assisted APP (1 Gold) & Portable Remote ECG Biosignal Monitoring System (1 Silver).
    • 2011 Seoul International Invention Fair: Disabled Brainwave Assisted APP (1 Gold).

 

Expertise

 

Dr. Shen has a professional background in Information Management and Biomedical Engineering, coupled with sharp acumen for fundraising, venture capital, and market trends. He creates optimal online and offline integration channels and network tools that deviate from traditional e-commerce models. He possesses a strong network within Hsinchu Science Park, the National Applied Research Laboratories, and Chunghwa Telecom. He demonstrates comprehensive leadership capabilities spanning information engineering, marketing, operations, and management.